You’ve worked hard in your advertising campaign. If you did it right, you will have used “soft sells” that aim more at increasing your contact list than trying to sell to a customer on a one-time basis. You want repeat business, after all, and nothing works better for repeat business than email marketing campaigns. You will have already had the emails of customers that are interested in your brand and what you sell. Now it’s time to turn those contacts into customers, and, most importantly, to cultivate a loyal customer base:
1. Have a Professional, Beautiful Email Newsletter
The better your newsletter (and corresponding emails like the welcome email) look, the better the engagement will be. People use the quality of aesthetics to judge professionalism and as an indicator of whether you are trustworthy or not. Having a unified look tells your contacts that not only are you serious about your brand, you also know what you are doing.
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Your newsletter should have a unified theme, something eye-catching and memorable. You want people to be able to recognize an email from you without even seeing the sender. It should match your brand image and the unified look that your brand has across networks.
2. Remind Your Customers of Specials
Offering deals and specials are a great way to keep your customers coming again and again. Notify them when a sale is on, and, more importantly, have specials that are available to your subscribers. Have a birthday discount, 24-hour sales, and giveaways! There are so many different specials that you can offer to your contacts so that they keep coming back to you.
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The point of these specials is also to give your contacts an incentive to open every email you send. If they know that there are special deals that can only be accessed through email, they will be far more likely to read your newsletters. More reads, more visitors, more sales!
3. Offer suggestions
Tailor the experience for them. you can do this using marketing automation so that your contacts see products that they want. Personalize product recommendations, remind them of items in their checkout cart that they have forgotten, and reap both sales and increase loyalty. People want to buy your products, that is why they signed up with you in the first place. Turn that subscription into repeat business by ensuring that the newsletters you send out are for that contact alone.
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It is so much harder to sell a product to a new customer than it is to an existing one. Boost your sales by catering to your existing customer base and reap the rewards of positive word-of-mouth reviews. You want to build a loyalty to your brand so that they will keep coming back for more. A loyal customer base will lead to more sales than constantly being on the hunt for new customers, and retaining customer is less expensive than finding new ones. Focus on the people who already like you and your product, and build from there.