Social Media Marketing (SMM) has changed the phase of business in the last few years. Businesses who seek fast growth do not take SMM for granted. In fact most large businesses and organizations have invested millions of Naira on SMM alone since it became popular, and even small business have not been left out. In fact small businesses have been noted to thrive more via social media marketing. Wondered why social media is buzzing? It’s because that’s where people are, plus, it’s cheap.
Nevertheless, not all businesses have achieved success on social media. Why do you think some of these businesses fail on their social media marketing activities or, some business pages on Facebook, Twitter and other social media networks are more popular than others? It is because of the too many mistakes some social media marketers make and overlook. The sorry part is that most of them are not even aware of these mistakes or become aware of them too late when their followers count might have dropped alarmingly.
Okay, if you are a social media marketer I wouldn’t want you to fall into these pits. So how about we look at some of the no-nos in social media marketing? Nice right? Lets go!
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- Thinking Social Media is All About You: This is one pit you find many social media marketers plunge into. The notion that since your social media page is a business page and should be all business, is totally wrong. Yes, selling your product is your priority but that doesn’t mean you should be sales all the time. Remember that people are not online because of your business. They are online to get and share information, interact with friends, make new friends and follow things that interests them. So if they are following you, it means they are already interested in you. There’s no need to aggressively sell or try to shove your product down people’s throat. Of course your business needs to sell – that is the reason you took it to social media in the first place. However, the more you engage and interact with your follower, the more you improve sales. So do your promotion subtly, and give a two-way interactive experience to your followers.
- Deleting or Giving Negative Reply to Negative Comment: You see social media marketers do that all the time. Well, that’s bad. What happens when you give a negative reply to a negative comment is that you create a negative impression. Deleting Comment does just the same harm. In fact, when you delete a follower’s comment he or she is likely never to comment on any of your post or totally nu-follow you. A negative comment may be an opportunity for you to show your customers how proficient or understanding you are. It doesn’t have to result in disaster
Let’s say you run a Facebook page for your boutique and a customer who bought a dress from you posts this comment on your page: “The zip of the dress I bought yesterday is bad. I couldn’t even wear it for the occasion I bought it for. I regret ever buying from you.” What would be your best reply? Well I would say:“We are deeply sorry about that. You can visit our shop tomorrow so we could have it fixed. We deeply regret any inconvenience we might have caused you and promise to serve you better next time. Thank you.” (You can also post your reply on the comment box below.)
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3. Being Everywhere and Nowhere: If you check you’ll see that some businesses are on all social media networks but active in none. So we could as well refer to them as “Jack of all social networks, master of none.” There are so many social networks out there and you may be tempted to get on all of them but before you do so, remember that you may get choked if you don’t have enough professional hands. It is advisable to focus only on the ones that matters most and act as if it makes sense and as you can handle.
4. Inconsistency: have you ever visited a social media page you liked only to find out that nothing has been updated for months? It’s always a major turn off. Over time, people would loose interest in your business and your followers would drop, if you are inconsistent. The best way to avoid this pit fall is to employ someone to manage your social media account for you if you are too busy to do so yourself, and make sure the person uploads content at least a few times every week.
5. Ignoring Your Followers: no-replied comments, no-replied messages etc. You see that all the time. It wouldn’t be fair to your followers if they spend their time commenting on your updates or sending you messages without getting a reply when necessary. You should always try as much as you can to replay to your followers on social media or else they will lose interest in you.
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There are other pit falls you should also try to look out for such as:
- Little interaction.
- Faking followers.
- Having more than on account on a particular social network.
- Not tracking analytic, etc.