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How You can Use LinkedIn as a Marketing Tool

While LinkedIn may not have the reach that Twitter and Facebook has, if you are in the B2B (business to business) sector, then it can actually prove to be an invaluable tool for marketing. If you have ever wondered how to use LinkedIn Marketing, use the information here and see what the platform can really do.

There is no question that when compared to the huge reach of Twitter and Facebook, LinkedIn is quite easy to ignore. It may also feel a bit stuffier and less trendy. However, when you consider the fact that over 130 million business professionals are on the site, there is no question that it definitely has something to offer when trying to market your services or products to other businesses.

However, if you want to get the most possible from LinkedIn, you need to do more than simply create a page. It is necessary to become actively engaged. This process starts with developing your profile.

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How You can Supercharge Your LinkedIn Profile

It can be extremely tempting to simply fill in your profile on LinkedIn and then leave it alone; however, this is a huge mistake. You need to be sure that you share status updates just like you do on Facebook. However, this is not going to be the same type of personal updates that you put on Facebook. These types of updates need to be in reference to the various projects that you are currently working on, customer testimonials and other business related links. When you post status updates, they should reflect your expertise in some way.

You should also encourage others to endorse you. This means that they are vouching for your expertise in a certain area. This can be anything from digital strategy all the way to web design. You can get endorsements with one of two different methods. You can either ask your clients or colleagues to endorse you or simply endorse your contacts. Generally people will reciprocate when you make the first move an endorse them.

The next step is to begin thinking about your company page.

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Company Page Expansion

Once your profile is completed and updated on a regular basis, you can begin to develop your company page. This will include creating the page and then becoming an administrator on it. Once permission is granted, you will need to write an overview for your company, then begin to add the services and products that you offer. You may also want to consider setting up a LinkedIn Group, which can be on any topic you desire. These are both excellent ways to build a list of new contacts and nurture your relationships with others.

If you are ready to supercharge your efforts with the leading professional social platform, contact the staff at Gold PR for help. They are ready and willing to help you put your best foot forward.

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