SEO remains one of the most popular topics on the internet. Why? Because webmasters are always fighting to get search traffic – the better your pages are optimized for search engines, the more chances you have to rank your content, and the more traffic you’ll drive to your site. That’s not all; it equally means that you’ll be making a lot of money (provided your site is optimized for conversions). It doesn’t matter whether you are in blogging, content marketing, affiliate marketing, social media, or e-commerce, the challenge is the same… …Every website owner is searching for the right skills required to make their sites perform better in SERPs (search engine result pages). However, while implementing SEO strategies, one area most people often fail to give adequate attention to is mobile SEO. In today’s marketing era, mobile marketing is becoming increasingly popular. Any marketer who’s not yet paying attention to mobile traffic is not doing SEO correctly. As more and more people are starting to use mobile devices for every task that used to be only possible on desktop, one thing has become apparent:
- The mobile web is gradually taking over the internet.
And, I’m not talking about just surfing the net. I’m talking about everything from browsing social networking sites, checking emails, collaborating with teams, and making purchases. According to statcounter.com, mobile browsers enjoy 53.03% of the total number of people who access the internet, while desktops have 42.19% and tablets have 4.78%.
YOU CAN ALSO READ: How to Measure SEO Results
Furthermore, in an article on the Hallaminternet blog, Jonathan Ellins stated that:
“In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse the internet. On average, the combined number of mobile and tablet users finally surpassed the number of desktop users globally and the upwards trend is continuing.” Therefore, it’s important for site owners and internet marketers to pay more attention to the mobile version of their sites so that they will benefit more from these mobile users. However, just like desktop marketing, mobile marketing requires the right SEO tactics to get you a significant position in SERPs. Sadly, a lot of marketers still make huge mobile SEO mistakes that end up robbing them of a considerable chunk of internet traffic – thereby leaving a lot of money on the table.
What Are These Mobile SEO Mistakes?
1. You’re Not Using A Responsive Design What exactly is a responsive web design, and why does it matter? According to HuffingtonPost: “A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.” (Source: Freshparks) In 2015, Google started taking a website’s mobile presence as one of its ranking factors – this alone can justify why using a responsive design is essential. Typically, one of the reasons why responsive blogs perform better in search rankings is because they provide a better user-experience over websites that are not mobile-friendly. Additionally, Google likes the fact that responsive sites use a single URL as opposed to using different URLs for separate versions of a website.
YOU CAN ALSO READ:The Ultimate Beginners Guide to SEO
With a responsive site, you no longer have to worry about creating different websites for different devices; your website will run perfectly across all devices. Apart from all these obvious facts, there are also other vital reasons why you should instantly switch to a responsive design right now. Responsive sites:
- Enable you to reach more clients and customers on smaller devices (smartphones and tablets).
- Decrease labor and costs as you no longer have to run separate websites for various devices.
- Track and report analytics from one place.
- Increase customer satisfaction, which will eventually lead to higher sales and conversions.
- Stay ahead of the competition as over 44 percent of fortune 500 companies not yet mobile ready.
Finally, if your site is not responsive, you will lose out on mobile traffic as a lot of mobile users who try to access your site will quickly hit the back button and leave. 2. Your Mobile Pages Load Slowly Just as people who access your site on desktop computers hate slow loading pages, so do mobile users. “Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. The same study also observed 25% higher ad viewability and 70% longer average sessions for sites that loaded in 5 seconds vs. 19 seconds. If your site takes too long to load, visitors might leave before they’ve even seen anything. Apart from annoying visitors, Google also punishes slow loading pages and ranks them very low in SERPs. In a blog post on the Appticles blog, Alexandra Anghel stated that, “when your mobile website or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs (that is, they can’t find information or it’s too slow).” Below are the basic things you can do to boost your mobile page speed:
- Reduce server response time.
- Load above the fold content before below the fold content.
- Enable browser caching.
- Optimize your images.
- Activate Google AMP.
Mobile SEO Mistakes
Because the mobile internet is so ubiquitous, optimizing the mobile version of your website will not only improve traffic, it will also go a long a way in improving your income as well. Do not wait until you’ve lost your users before implementing changes on your site. People love sites that load fast, have responsive designs, and have obviously been optimized for their specific platform. And in doing this, Google will reward you. Implement the tips we have provided in this post, and you will surely notice some level of improvement in your SERPs. What things do you do to improve your mobile SEO? What tips can you add to this list? Let me hear your thoughts in the comments below!