To get your small business out there in front of as many people as possible, you need a strong marketing strategy in place. With the right marketing tools, and the right education in the form of an online MSM degree, you can take your company to a whole new level while staying ahead of the competition. Keep reading to learn about five tools that you should be using today.
1. A YouTube Channel
These days, you can’t do without a YouTube channel. As one of the biggest social media channels, and the place to go if you want to use video marketing to promote your products and services, you shouldn’t be reluctant to dive in. In fact, statistics have proven that customers seek out video content, in addition to written content, online. As long as the information that you’re providing is entertaining, useful, and interesting, this is an inexpensive yet effective method you can use to teach people about your brand and get them to make a purchase. Just be sure to use what you learned while studying for your online master of science in marketing management to properly optimize and promote your channel.
YOU CAN ALSO READ: 10 Free And Useful Google Tools No Blogger Should Ignore
2. Facebook Live Videos
Speaking of videos to promote your business, you should also consider using more Facebook Live videos within your marketing campaign. Major brands, such as Dunkin Donuts, have already started using Facebook Live to engage with customers in real time. Plus, you can repurpose those videos by adding them to your site, blog, and other social media channels.
3. Google My Business
Nearly half of all searches performed on Google are for local businesses, so setting up an account on Google My Business is an important step you can take to promote yourself to the local population. You can use this tool to check your customers’ reviews, gain insights into how your customers interact, check how many requests are placed for directions to your business, and even see how many people are visiting your site from Google.
YOU CAN ALSO READ: Why Your Offline Business Should Not Ignore Digital Marketing
To be successful, you need to know what your customers want, expect, and need. You also need to know what they already purchase and why. Since you operate a small business, you might not have the budget for a big market research project, but you can still gather valuable insights by using an online survey tool called SurveyMonkey. Create simple surveys and share them with your mailing list and social media followers to learn more about how you can improve.
Getting your business listed on Yelp is yet another way to generate more interest in your company, especially amongst local consumers. This site receives over 100 million visitors each month, and many people use it to find information about a business, including operating hours, reviews, photos, and more. Getting a positive rating and reviews on Yelp can help increase the number of customers you connect with.
When marketing your brand, keep the above five marketing tools in mind. You may be surprised by how easy these free tools are, as well as how effective they can be.
YOU CAN ALSO READ: Major Blunders Marketers Make on Instagram