Getting your e-commerce website set up is the best way of starting your business. It’s profitable and a cost-effective way to start up. However, many entrepreneurs while setting up their website forget about what it really takes to create that lucrative site and get it out there in the market so it will bring in the sales. Below are a few ideas.
You Can Also Read: 5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts
When setting up your e-commerce site, it’s okay to do a little cross-selling and upselling with product recommendations. You don’t want to go overboard though. You typically want to base the recommendations off of what previous buyers bought. However, not everyone has the same taste. A good rule of thumb is to go with what is relevant.
By gathering up and using information you obtain from each buyer, you can come up with some relevant recommendation ideas. For example, if a person is looking to buy a lawnmower, you can show them different lawnmowers with similar features. In addition, you could even get away with showing them a weed trimmer. But, just because one person ended up buying a patio table umbrella with their last purchase of a mower doesn’t mean that you should recommend one to every buyer. Keep it relevant.
You Can Also Read: The Truth about What You Should Know Before Starting an E-Commerce Business
For many business owners, it blows their mind how fast they can blow their monthly marketing budget in mere hours. Google, Facebook and other ad networks have no problem reaching their hands out for your money and not even guiding you through the process of creating the perfect copy and creatives to drive sales. So, it’s important you test all your campaigns with a smaller budget before you dive right in full-scale.
Provide Excellent Customer Service
You can easily turn one purchase into a loyal and repeat customer by standing out and providing them with excellent customer service. You want to make them feel important and special. Some ways to deliver outstanding customer service include:
- Hand write them a thank you note
- Ask for feedback in follow up emails
- Respond quickly through phone, live chat, email and social media
- Offer free gifts in their packages
- Provide simple return options
You Can Also Read: 6 ways to improve customer loyalty for e-commerce enterprise
Learn Some SEO
When you do it right, SEO is a very effective way of marketing your e-commerce business. The strategy you go with will depend on your product inventory and the level of demand in search engines. Many businesses optimize their category pages; however, if your product line is small, you can optimize your product pages. With a huge product line, optimizing your entire product pages will be challenging and take a lot of time, so be prepared. But, you can always outsource the process to a good digital SEO company like Celerify which would be worth your investment.